Creation is my holy grail. A dream to leave a trail, make someone smile, even if I fail. Passion’s not for sale.
I’m not big on details. The aim is progress. No time to stress. I roll my sleeves, my worries leave, I frame the keys, how about this:
Through design I...
...try to help people
I don't design for 'users' and I don't create for 'consumers'. It's people I'm interested in. Real people, with real emotions, struggles, and aspirations. Adding value where needed, being kind to the planet, and creating a better future.
...fix what's broken
We live in two different worlds at the same time. As the competition between the digital and the real world strengthens, our society constantly faces new issues, never imagined before. Something is either very backward or broken. So armed with the eagerness to fix what isn't working, I use digital as a medium to solve real-world problems.
Brands are nothing but consistent stories in people's minds. And like people, they are on their own journey to explore possibilities, create something new or help out. But a brand needs an audience in order to exist. An audience that can understand it, embrace it and give its own meaning to it. And for that, you need a good story told to the right people. At the right time.
Brands I’ve had the absolute pleasure to help solve problems
I'm more social in real life, but at least I always reply on emails.