A tale
about being
versatile

Creation is my holy grail.
A dream to leave a trail,
make someone smile,
even if I fail.
Passion’s not for sale.
I’m not big on details.
Slow steps bring me
only lots of stress.
Tick tock, time for progress.
I roll my sleeves,
my worries leave,

I frame the keys,
how about this:

Through design I...

...try to help people

The word 'user' is not only majorly overused in all places digital, but it has a very negative association to it. Maybe that's why many of us, the digital folks, try to stay as much as possible away from them and ideally convert them into a number or a fake name and a face. But let's face it, there is no way to build a meaningful connection with people if the goal is not to help them solve their problem. I try not to design for users, I try to help people out through design.

...fix what's broken

We live in two different worlds at the same time. As the competition between the digital and the real world strengthens, our society constantly faces new issues, neven imagined before. Something is either very backwards or broken. So armed with the eagerness to fix what isn't working, I use digital as a medium to solve real world problems.

...tell stories

Brands are nothing but stories in people's minds. And like people, they are on their own journey to explore possibilities, create something or help out. But a brand needs an audience in order to exist. An audience that can understand it, embrace it and give it's own meaning on of it. And for that, you need a good story told to the right people. At the right time.
Brands I’ve had the absolute pleasure to help solve problems

I'm more social in real life,
but at least I always reply on emails.

So don’t be a stranger, say hi @
hi@siyanaivanova.nl

Dribbble or LinkedIn
A ha! You found the easter egg, well done!
Now try to guess the last digit of my phone-number and I will owe you a drink :)
my number is +31 61535 263_